Jiamei culture  

From our group individuals contracted the enterprise on the verge of bankruptcy to the establishment of Jiamei Group, our corporate scale is expanded, and the production value is ten times more than original in 10 years. In the development course，with“delicacy，fashionable，elegant”as brand positioning, Jiamei Group strive to create an enterprise brand to enter home and abroad market. We respect intellectual property and copyright and are good at protecting our legal rights and interests by intellectual property. We made lots of efforts in technologhy innovation. Meanwhile，we provide high quality service for customers，building customer focus fast response mechanism ，adjusting the internal organization, optimizing business processes, increasing services to improve work standards and product quality, efficiently and quickly respond to the needs of each customer. Jiamei staffs carry forward the "unity, pragmatic, pioneering and enterprising" spirit, striving to maintain "Caramel" corporate brand. . Sum up the successful experience of the development group, our response was: people-oriented, brand promoting; Adding value of property rights”.

Jiamei Group focuses on technology development and creation of Jiamei brand. We have adhered to “Human-oriented， technology-driven，market-oriented”to constantly produce new products. We introduce motivate mechanism to award those who make a major contribution to R&D. Since company establishment，we have put capability of independent innovation as the key to improve enterprise core competence. Our company has invested more than 5 million yuan to build technical research center and 6 million yuan to technical R&D each year. We always pay attention to product development and introduce more than 10 new products with novel style，unique molel every day to meet demands of different countries，nationalities，regions and customers.

However, one problem always bother us is the measures to protect intellectual property are not adequate. The company products have been copied and disorderly competition is not fundamentally retrained. New designed products have been widely copied and therefore order reduced. In addition，some foreign businessman hold the samples we provide to find new manufacturer and get a lower price, which seriously violates our intellectual property.

Enterprises play a big role in protecting intellectual property. Protecting staffs’ intellectual property is the best way of protecting the fruit of their labor. Enterprises should apply for patent and register of copyright for employees who make contribution to technology development and innovation to protect their wisdom efforts. In 1995，Jiamei Group started to apply for apply for patent and register of copyright for employees. In just a few years’ time，we have applied more than 120 patents and 300 register of copyrights. Our efforts have gained good effects. A few years ago there are a number of manufacturers tried to copy our patent products， we employ our patent to protect our interests. In addition, patent products are very popular among foreign businessmen which can gain a stable sales market. Therefore，we have gained more orders. Patent plays a big role in the development of our company.