pragmatic solidarity enterprising

Fujian Jiamei group was founded in 1993 7 menstrual Fujian provincial economic and Trade Commission approved the private enterprise, located in China porcelain — — Dehua. The same year by the Ministry of foreign trade and economic cooperation state approval, given the group's core businesses Jiamei group company the right to operate import and export. Jiamei group now has total assets of nearly 350000000 yuan, plant 160000 square meters, staff 3500 people, has formed the China clay processing, product development and production, printing and packaging, transportation and storage, export declaration internal supporting one-stop operation system, become the biggest achievement of Dehua porcelain, one of the most outstanding ceramic enterprises. In 2005 the Ministry of Commerce export ceramics 50 strong selection, Caramel Group ranked the top second; 2006 Camry brand ceramic technology was awarded the China famous brand products of “ ” title; 2009 Camry graphics trademark was identified as a well-known trademark in China &rdquo “.

Companies adhering to the "brand name, to do the first" business philosophy, has a strong technical force of the R & D team and the unity and rigorous marketing team. Two decades of hard work to make the Camry has become the the craft ceramics industry leader, the 2012 output value of 600 million yuan, the export of $ 40 million, to pay taxes of 32 million yuan. Since 1993 to form enterprise groups, the cumulative export volume of $ 560 million, 480 million yuan of taxes. REVIEW the Camry the course of development, from Group Chairman individual contractors brink of bankruptcy village enterprise development and growth Camry porcelain to the formation of the Camry, in a short span of two decades, firm size is continuous on the three steps, production the output value doubled more than 10 fold.

forge fruitful entrepreneurial

the leadership of

daring vision and courage, the courage to forge ahead, good the diverse changing tide in the market strategist, bold decision-making. 1987, by the spring breeze of reform, decided to contract the plant shabby, outdated facilities, the annual output value of only 56 million, and liabilities of hundreds of million, to the brink of collapse village-run porcelain factory. Promoting enterprise ideas, adhere to the "transformation mechanism and vitality, expand the market of product innovation, technological innovation and promote industrial upgrading and enhance brand efficiency" and asked the workers are the first enterprise wealth "slogan. Within two years, the enterprise reproduce the vigor and vitality; output value doubled every year for five consecutive years to 1992, the output value has exceeded 50 million yuan, a business Dehua quite well known. But not satisfied with the status quo, all the profits into the expanded reproduction, so that production on a new level. With the increasingly fierce market competition, business leaders size up the situation, formed in 1993 Caramel Group company and apply for the right to import and export, the boat excellent surfing "concept, actively explore the domestic market and seek new space for development . Since then, the enterprises to enter the sustained, rapid and healthy development of nirvana, and constantly recognized by domestic and foreign consumers, vendors, certainly, and government departments, has access to the central leadership Xi Jinping, Jia Qinglin, Wang Zhaoguo, Li Tieying personally inspected and highly appreciated.

company

for many years by all levels of government recognition has been the Ministry of Agriculture are identified as "township enterprise groups, and was named" township enterprise management advanced unit "; Ministry of Agriculture, the Ministry of Foreign Trade and Economic Cooperation named the township enterprises in export advanced enterprises "; Ministry of Commerce, Ministry of Culture, SARFT, Press and Publication Administration as a" national cultural export of key enterprises; Ministry of Labor and Social Security, the National Federation of Industry and Commerce as a "national employment and social security advanced private enterprise"; All-China Federation of Trade Unions, the State Production Safety Supervision Administration named the "National 'Health Cup' contest winning enterprise"; China Ceramic Industry Association awarded the "China's ceramic industry outstanding enterprises", "China's ceramic industry brand-name products," AAA credit enterprise "; Chinese newspaper in accordance with the principle of national industry classification standards and corporate enterprise statistics named & ldquo ; industrial lines of business; "100 key enterprises in Fujian Province by the provincial government; named by the provincial Bureau of Township Enterprises, the provincial Economic and Trade Commission, the Provincial Planning Commission of Fujian Province export advanced enterprises." ; Provincial Committee of civilization named "best credit enterprise in Fujian Province; Provincial Party Committee Propaganda Department, the Organization Department of Economic and Trade Commission, the Federation of Trade Unions as" ideological and political work of outstanding enterprises "; Provincial Labor and Social Security Office of the Provincial Party Committee Propaganda Department as "Fujian provincial labor relations harmonious enterprise"; Province Science and Technology Commission, the Provincial Economic and Trade Commission, the provincial Patent Office awarded Patent outstanding enterprises in Fujian Province "; many times by the provincial Department of Finance Provincial Local Taxation Bureau, State Administration of Taxation as the "taxpayer", "model taxpayer; Provincial Science and Technology Commission, the Provincial Bureau of Township Enterprises as the" Fujian technological innovation business model. "; Fujian Province famous brand that the Committee as "Fujian Famous Brand"; Provincial Quality and Technical Supervision as "Fujian Province Quality Management Advanced Enterprise"; Provincial Foreign Trade and Economic Cooperation Department as "internationally renowned brand "; Provincial Economic and Trade Commission, the provincial Science and Technology Department, Ministry of Finance and other seven departments jointly are identified as" Fujian provincial enterprise technology center; Provincial Administration for Industry as "Shou contract re-credit business Fujian Province; national high-tech enterprise management office identified as "high-tech enterprises, the provincial Spark Technology Innovation Center; awarded by the Association of private enterprises in Fujian Province, Fujian Daily" 100 private enterprises.

2010, the city government awarded the "Technology Entrepreneurship Award" by the Provincial Science and Technology Department, the Provincial Economic and Trade Commission, the provincial SASAC, the Provincial Federation of Trade Unions identified as "innovative pilot enterprises. In December 2010, the company was Provincial Quality Supervision Bureau, the provincial Economic and Trade Commission awarded the "Fujian Province, the first batch of the implementation of technical standards strategy pilot outstanding enterprise"; December 2011, the company is the provincial Science and Technology Department awarded the "Fujian Province scientific and technological achievements transformation of key enterprises, the Provincial Human Resources and Social Security Department awarded the "industrial mechanic training base in Fujian Province, the provincial government awarded the" Fujian harmonious enterprise "honorary title.

October

2012 by the Science and Technology Department of Fujian Province, Fujian Provincial Economic and Trade Commission, Fujian Province, the SASAC, the Fujian Provincial Federation of Trade Unions awarded the "innovative enterprises in Fujian Province; October 2012, the Ministry of Commerce, Central Propaganda Department, Ministry of Finance, the Ministry of Culture, SARFT and Press and Publication Administration jointly identified as the 2011-2012 national cultural exports of key enterprises "; November 2012, the Fujian Provincial Department of Foreign Trade Cooperation Bureau, Fujian Propaganda Department, Fujian Provincial Development and Reform Commission, the Fujian Provincial Economic and Trade Commission, Finance Bureau of Fujian Province, Fujian Province Department of Culture, Radio, Film and Television Bureau of Fujian Province, Fujian Province Press and Publication Bureau jointly identified as "2012-2013 Fujian Culture exports of key enterprises. "

chairman Su Yao Tong won the recognition of all levels of government, has been awarded the "National Model Worker", "Outstanding Entrepreneur of China's ceramic industry", "chairman of the National Township, township entrepreneurs "," model workers in Fujian Province, Fujian outstanding experts "," non-public ownership economy in Fujian Province, donated public welfare Outstanding Contribution Award "title.

Good management improve the quality of

Product quality is the lifeline for enterprises to occupy the market, good company always put quality assurance system as a fundamental work, mainly manifests in following several aspects: first, staff training is the enterprise risk minimization, profit is the biggest strategic investment, the company to take their own courses, many professional development, multi-level, multi-channel occupation training, such as post basic education and skills training, special training, job-transfer training, formed an all-round, multi-level occupation technology education and training system. According to the principle of market adaptability, efficiency, all the staff of the organization, systematic study of the quality management system, environmental management system, measurement management system and occupation health and safety management system, ensure product quality, enhance the competitive ability in the international market. In view of the enterprise managers have some practical experience, but lack of knowledge and the theory of modern enterprise management, to increase the learning and training efforts, carefully opened WTO, quality management system, environmental management system, occupation health and safety management system, excellent performance evaluation criteria and other training courses, improve enterprise management with international competition consciousness competitive ability, expand the enterprise development space.

to create “ &rdquo learning; organization, enhance the enterprise innovation ability. Jiamei board clearly put forward: enter the Camry staff not only to increase income year after year, learning ability, technical skills, knowledge and experience, to adapt to the level also require annual increase. In recent years, come every year to carry out the 20-30 field enterprise internal training activities, because “ learning organization &rdquo is successful business mode in the future. Learning, is to improve the quality of it, is to improve the innovation ability. Innovation is the basis for learning, not learning, innovation has become a tree without root, passive water.

2010-2011 annual event held in Dehua Ceramic Institute majoring in good employees, a total of 153 students to participate in the training, the design of enterprise management, ceramic technology, arts and crafts and other three professional. 2010 invited Fujian southeast of quality and technical training center Peng Jing teacher, teaching, 26 students learning system "quality of professional theory and practice", "comprehensive quality professional knowledge", in which 7 students took part in the national quality of professional and technical personnel occupation qualification examination in June 20, 2010.

company has consistently advocated the employees based on their own learning, to learn, to work, learning, doing, learning by doing, constantly improve their own quality and management level, to keep up with the times the pace of progress, need to follow the enterprise development.

two, the company achieved &ldquo in 1999 August; exports to the U. S. daily-use ceramics factory certification; ” 2001 January through the ISO9002:1994 certification; in 2003 March through the ISO9001:2000 certification; in 2006 August through the ISO14001:2004 environmental management system certification; in 2007 December through the ISO10012:2003 measurement management system certification; in 2010 April through the OHSAS18001:1999 occupation health and safety management system certification. In 2010 the ISO9001:2000 quality system, ISO14001:2004 environmental management system, ISO10012:2003 measurement management system, OHSAS18001:1999 occupation health and safety management system certification system, the five system effectively, and the implementation of "criteria for performance excellence". Since 2000 to carry out ISO quality management system has been more than 12 years, according to the good business practice, absorb the advanced management experience at home and abroad, on the basis of the original, to further standardize the management and improve the level of management, achieved remarkable results. In 2011 July, the company by the Provincial Bureau of quality and technical supervision named “ advanced quality management enterprise of Fujian province ”.

three, every year the company appropriated about 1000000 yuan of funds to carry out trade union activities for first to excellence, “ I for the enterprise to offer a ” and other activities. Over the past few years staff rationalization proposals were put forward more than 1000, which was adopted by more than 400, and the economic benefit is about 30000000 yuan. The company is very concerned about the livelihood of the workers, to handle the payment of pension, medical, work injury and person accident injury insurance for employees, annual staff full insurance. For poor workers to be funded, in recent years a total subsidy payment difficulties about 3000000 yuan. In this way, enterprises and employees of heart to heart, formed a company for workers as well, gratifying situation for the development of the company's employees contribute.

four, the company attaches great importance to talent introduction, in recent years has invested about 8000000 yuan, the recruitment of a number of University of Science and Technology of China, Fudan University, Xiamen University and other key university professional counterparts university graduates, set up to develop the market, to carry out foreign trade business of import and export and production management team. Company's existing senior title 15 people, intermediate title 35 people, primary title 92.

five, to do business, the company pays attention to be very careful in reckoning, expanding business, the company's profits to make scientific and rational arrangement: 40% of the total profits as the accumulation of capital enterprises, ensure that the annual enough capital investment to expand reproduction; 20% as a production worker reward fund; 20% as technical personnel management, reward fund; 10% as the culture foundation of talent; 10% as development innovation fund. From 1994 to 1998, a total investment of 80000000 yuan, the 2 state-owned enterprises, 1 village-run enterprises. From 1999 to 2002, a total investment of 90000000 yuan, the expansion of plant 60000 square meters, and to carry out technical transformation, renewal of equipment purchase; founded in 2003 Xiamen's Crafts Co. Ltd, make the enterprise scale unceasingly expands, strength.

Science and technology enterprise's market

Jiamei company focus on science and technology enterprises, and constantly develop innovative products to occupy the market, always pay attention to product development and innovation, do “ you have my new, your new I and ”, enable enterprises to develop the initiative in the fierce competition in the market. Since 1995, the company invested about 10000000 yuan to build a technology research and development center, each year has invested 10000000 yuan for product development. At present, there are 10 pieces of new products the company every day, there are two major categories of five series of nearly fifty thousand pieces of products for customer choice, novel style, unique style, variety, to meet the different countries, different nationalities, different regions, different customer needs. At the same time, on the ceramic market demand, and vigorously expand domestic and foreign markets. The Caramel Group Xiamen import and export company, as the window of foreign trade, year after year, organize relevant personnel to Europe and America market investigation, collect market information, and establish a sound product archives, archives, archives market customers, vigorously carry out import and export business. Formulate development key customer measures in foreign trade, constantly with the customers to strengthen cooperation, expand market space.

companies adhere to innovation drive and driven by project, project, technology, capital, talent agglomeration effect, guide the talent, technology and other factors of innovation in enterprises, promote the project achievements and talents innovation ability promotion. In 2010 December, the company was Quanzhou City Hall awarded “ science and Technology Innovation Award for ”.

“ &rdquo manufacturing process for ceramic glaze; the invention patent the basic situation:

patent No.: ZL200810070152.3

Application date: 2008 patent 08 month 22 days

patent: Fujian Jiamei group company

authorization announcement date: 2011 05 months 18 days

authorized Announcement No.: CN 101348329 B

invention patent innovation: the product uses the Dehua abundant low-grade clay and secondary clay as the main raw material, by adding iron and titanium, cerium and cesium metal oxides, physical and chemical properties of adjusting billet, glaze, glaze, glaze with multiple point new glazing process, in the 12300C --12500C temperature made of high-grade glazed porcelain. More innovative products in the selection of raw materials, formulation, glazing process, sintering process, technical performance index is superior.

2008 year in August 26th, the Fujian provincial economic and Trade Commission invite relevant experts, hosted in Fuzhou, according to the invention patent “ &rdquo manufacturing process a kiln porcelain; developed “ medium temperature ceramic glazed porcelain ” new technical appraisal of new products will. Identification of the committee members agreed that the comprehensive technical level of the products to the leading domestic. New products and new technology identification certificate No.: Fujian economic technology of the word (2008) No. 41; identification certificate of achievement of science and technology, economic and trade department: Fujian with (2008) No. twenty-eighth. The patent technology by virtue of its energy-saving emission reduction, clean production, high added value, reduce the cost, a new ceramic material in China, to fill the gaps in the domestic market. The patent technology has won the two prize for outstanding new products in Fujian Province, Fujian province science and technology progress prize, nineteenth session of the National Invention Exhibition Gold Award, 6.18 outstanding product innovation, channel innovation achievement exhibition Gold Award 6.18 workers, the Quanzhou Municipal Science and technology awards prize award.

independent innovation, to support the development of. Continue to intensify the research and development of functional products, improve product quality, improve the added value of products, so as to enhance the product price, increase enterprise benefit. According to the practice of enterprise technology innovation, further strengthen porcelain, the glaze formula of raw materials, kiln firing, the research and development of key technologies; actively promote energy-saving emission reduction, energy consumption quota, low-carbon economy, improving self-directed innovation capability. In 2011 the company obtained 3 items of scientific and technological achievements, 1 National Torch Program projects, 1 Ministry of science and technology innovation project, 2 items of scientific and technological achievements to promote the project. In 2011 May, the company was the Municipal Intellectual Property Bureau identified as “ intellectual property pilot unit ”. In 2011 December, the company was the provincial science and Technology Agency identified as “ 2011 Annual Scientific and technological achievements transformation of key enterprises ”. In speeding up high-tech achievement commercialization, industrialization, internationalization and at the same time, we set up the scientific outlook on development, with enterprises as the main body, take the market as the guidance, the independent innovation, supporting development, continuously improve the technical innovation capability and core competitiveness.

company “ beautiful, exquisite, fashionable, elegant ” as the brand positioning, to build the core competitiveness of enterprises, rely on quality and brand to the domestic market and international market; respect for intellectual property rights, respect for copyright, good legal weapons to protect their legal rights by intellectual property rights; be good at creating, innovation in science and technology. Kung Fu, with high and new technology promotion, transformation of traditional industries, constantly breakthroughs, continuous development. The company actively for the employee innovative products to declare the patent protection, copyright registration application, and the trademark to promote products to market development, ensure that the patent, copyright, trademark rights should not be violated, constant value of property, value-added brand value, enhance the brand, enhance the competitiveness of the enterprise intangible assets. At the same time, enterprises to provide quality service for each customer, and establish a rapid response mechanism to customers, to all customers as the center, in accordance with the requirements of customers, adjust internal organization, business process optimization, increase the service content, improve working standards and product quality, efficient, convenient, quick to respond to the needs of each client, establish service brand, make the customer is inseparable from the “ &rdquo, Camry; demand first thought: “ ”. The company chairman Mr. Su Yaotang under the leadership of good beauty, develop “ unity, pragmatic, pioneering and enterprising, ” the spirit, the company all staff are consistent, to maintain good corporate brand “ &rdquo.

The implementation of

standard, optimizing system

The

for the past 3 years, the company has 2 invention patents (announcement period 4), 19 utility model patents, the appearance of 69 patents, copyright 202. Efforts to achieve technology patents, patent standardization, standards of the state, to seize the commanding heights of industry, the organic combination of cogent accomplish technology, patents, standards, to enhance the competitiveness of enterprises.

company initiated and main drafting "product of geographical indication Dehua white porcelain" (GB/T21998-2008) national standards; the main drafting "energy product art ceramics unit limits" (DB35/ 1160-2011), "daily ceramic products unit energy consumption limits" (DB35/ 1162-2011) two local standards of Fujian province. In 2010 December, the company is in Fujian Province Quality Supervision Bureau, the Economic Commission of Fujian province granted to “ the first batch of Fujian Province, the implementation of technical standards strategy pilot enterprises title of &rdquo. Implementation of the quality management system, at the same time, GB/T 13524.1-1992, GB/T 13524.2-1992, GB/T 13524.3-1993, GB/T 3532-2009, GB/T 21998-2008, GB 12651-2003 and other national standards for the production of products, to ensure the long-term stability of the quality of ceramic products, in the past three years has not caused the customer claim or return the accident because of quality problems. At the same time, also with the advanced production standards in foreign countries as the enterprise internal control standards to meet the needs of different customer requirements for product quality. In 2009 May, to continuously improve product quality and brand awareness, the company good brand senior built by day fine porcelain products for voluntary adoption sign, and achieved &ldquo in 2009 September; adopting international standard product certification (number: [2009]3500C048) &rdquo.

quality services to stabilize the existing market, to “ enter a priority, and in the &rdquo forever; market, concept of the development of new “ extensive Bo, casting a wide net, the key breakthrough ” tracking the potential market, forming a stable one, develop a, looking for a rolling development mechanism. To strengthen the market information collection and analysis, through various channels, as far as possible to fully understand the market demand, market changes, grasp the market dynamics, in order to make quick decisions; to provide timely market information, grasp every opportunity in the European debt crisis.

company has a global logistics sales network, products sold to the United States, Germany, Britain, France, Italy, Holland, Mexico, Hongkong and so on more than 30 countries and regions. According to the demand of the market, go to “ fine, Jane, beauty, and ” the road win. The annual spring and autumn two session of Canton Fair, there are a large number of new products are on show, has been highly appraised by customers. Import and export department, development center to pay close attention to capture customer information, to develop innovative products can basically meet the needs of each period, each area of customer demand, orders everfount. Adopt a flexible, effective measures, evaluation of the customer, in the marketing activities of preferred customers, and achieved good results. We now have more stable more than 200 customers, including foreign exchange place an order over millions of dollars of large customers has reached 11, laid the solid foundation for the future protection orders, production, market.

at the same time, take two foreign, domestic market simultaneously develop, expand domestic market share, and actively implement the brand strategy. Development center actively cooperate with the London crafts company developed “ Su's ” brand high-end gifts and household porcelain products, promote the development of the domestic market. Implementation of a comprehensive agency chain mode, become the domestic market in recent years economic growth index point. The products are mainly sold to Beijing, Shanghai, Tianjin, Shandong, Guangdong, Zhejiang, Heilongjiang and other provinces and cities. But, from labor-intensive to technology-intensive industry development, to the development of mechanical assembly line work from manual operation.

in the market at the same time, the Camry company also constantly improve customer service service system, products of “ three ” service, rapid handling of customer complaints. The company also set up sales outlets service tracking station 27, to set up sales and service outlets, further improve the company's marketing system, marketing management company, to provide a strong guarantee for product quality. At the same time, through market research, forecasting, and directly with customers via telephone, fax, network, communication, and determine the needs and expectations of customers, into specific requirement, to communicate at all levels within the company, the company shall satisfy the overall resource allocation, maintain the company's reputation, and promote the improvement of the quality and after sale service level.

Comprehensive analysis of feedback

through the market survey of customer satisfaction evaluation, customers on the products of lead, cadmium, size, glaze glaze, water absorption rate, stability, smoothness, gloss, novelty, quality, price, packaging, environmental protection, sales and service projects have both feel very satisfied, brand awareness higher.

brand, value-added property

Jiamei company “ beautiful, exquisite, fashionable, elegant ” as the brand positioning, to build the core competitiveness of enterprises, rely on quality and brand to the domestic market and international market, respect intellectual property rights, respect for copyright, good legal weapons to protect their legal rights by intellectual property rights; be good at creating, in innovation and technology work hard, with high and new technology promotion, transformation of traditional industries, constantly breakthroughs, continuous development. The company actively for the employee innovative products to declare the patent protection, copyright registration application, and the trademark to promote products to market development, ensure that the patent, copyright, trademark rights should not be violated, increasing property, enhance the brand value, enhance the brand, enhance the competitiveness of the enterprise intangible assets. In order to intellectual property rights and better protect the company brand, company for trademark registration and the Madrid International Registration of Hongkong area (including the Benelux, Germany, Italy, Spain, Japan, Britain, the United States and other nine countries), and thus for the company's brand is a trademark infringement case in foreign countries is greatly reduced, and laid a good the foundation for the management strategy of the brand. The company actively use trademark strategy to open up the market, at home and abroad to participate in the Expo and fair of all kinds, to promote the company brand, and invest a lot of money on advertising, improve the company's reputation. In 2010 September, the company is in Quanzhou City Hall awarded “ trademark strategy demonstration enterprise ”. Uphold “ creating famous brand, the first ” business philosophy, to go &ldquo in the foundation to improve product quality, increase the technology content of products and value-added, brand management; ” way, efforts to achieve “ transformation of &rdquo output from the output to the brand;. In 2011 December, the Camry brand was awarded the &ldquo Office of foreign trade and economic cooperation; annual 2011-2013 focused on the cultivation and development of Fujian province's international well-known brand ”. To brand as the core value of the enterprise, through all business activities. Integration of resources from the corporate culture, technology, management, marketing and other factors, to create “ caramel technology ” and “ Su's ceramic ” two big brands, to brand extension to the high grade, out of a road with good characteristics and meet the needs of market brand road.

at the same time, enterprises to provide quality service for each customer, and establish a rapid response mechanism to customers, to all customers as the center, in accordance with the requirements of customers, adjust internal organization, business process optimization, increase the service content, improve working standards and product quality, efficient, convenient, fast response to the needs of each client, establish service brand, so that customers can not do without “ the Camry ”, demand the first thought: “ ”. The legal representative of the company, led by Mr. Chen Zhihan, carry forward the good beauty “ unity, pragmatic, pioneering and enterprising, ” the spirit, the company all staff are consistent, to maintain good corporate brand “ &rdquo.

rich source, social returns

Jiamei group company has become a leading enterprise in Dehua porcelain, become rich not to forget you, 1700000 yuan of funds will be contracted village pottery donated to the village committee; enthusiastic support of social welfare undertakings, mobilize the masses to fund rebuilding long Xun center primary school, donated 1300000 yuan; successively to the primary school teaching assistant scholarship fund, model workers association, the old man Association, village road hardening projects, Ceramic Institute, Tang Zhaishan Park, the sixth national peasant, county Charity Federation donated about 6000000 yuan. The establishment of &ldquo in Dehua one, long Xun center primary school respectively; Caramel Group Award Education Scholarship Fund ”. In recent years, Caramel Group Company for the public welfare donations had reached about 10000000 yuan. In 2010 May, chairman Su Yaotang, the provincial government has been awarded the “ non-public economy of Fujian province public donation outstanding contribution award of the honorary title of &rdquo. In 2011 December, the company is the provincial Party committee, the provincial government awarded the “ harmonious enterprise in Fujian Province, the honorary title of &rdquo.

expansion of the scale, leading the future

Jiamei group future (2012-2016 years of enterprise development strategy of five years):

, expansion of scale, leading the future

in the business activities to enrich and improve the excellent characteristics of the modern enterprise management basic concept and modern enterprise management mode, set up within the group of vertical division of labor system, the use of modern means of the transformation of traditional industries, to build the core competitiveness across traditional industry resource integration of enterprise. Thoroughly implement the scientific outlook on development, people-oriented, science and technology as the driving force, take the market as the guidance, strengthen the capability of independent innovation, improve product market share. Plans to 2018 reached 1000000000 yuan output value, export volume reached 70000000 U. s.dollars, strive to become one of the country's largest technical ceramics enterprises.

Development planning for

two, a wholly owned subsidiary - Xiamen's crafts company

Xiamen Crafts Co., Ltd. was founded in 2003, Fujian Jiamei group company wholly-owned subsidiary, located in Haixinlu Cang Industrial Zone Haicang District of Xiamen city. A total investment of 500000000 yuan, covers an area of 70000 square meters, plant area of 145000 square meters, the garden type workshop, officially put into operation in early 2007, can accommodate employees over 5000 people.

Xiamen, Crafts Co. Ltd. is committed to the R & D, production of ceramic arts and crafts, export trade, combined with the self-run logistics, warehousing, deepening the professional management, to strengthen the core competitiveness of enterprises, improve the level of service to customers, the company will strive to become a business development, sales continued to rise large crafts private enterprises.

Xiamen, Crafts Co. Ltd. under four business unit:

1, ceramic crafts division: the main production of high-grade ceramic crafts, ceramics export products;

2, product R & D center: lead the market trend, and maintain the leading technology, has introduced new products, to meet market demand;

3, industrial tourism project: give full play to the resort of Xiamen geographical advantage, innovation management, spread the ceramic culture;

4, paper crafts division: the main production of paper bag, paper box, notebooks and other export products, color box, gift box and run.

three, trademark (brand) the future development prospects of

trademark (brand) maintenance and sublimation, through in-depth market research, careful positioning decision and make effective strategies, make good trademark (brand) the success of the strategy implementation, the Camry trademark (brand) deeply in the hearts of consumers.

at the same time, change from to build a brand to build the company brand, rely on the good brand image and reputation to establish lasting differentiated competitive advantage.

1, with the brand as the core value of the enterprise, all business activities Jiamei group.

2, in the marketing activities to create a good brand, optimize the brand recognition system.

3, the integration of good resources, upgrade the brand value.

4, good to high grade to brand extension, the pursuit of brand value maximization.

5, strengthen brand management, establish good brand crisis alert system, accumulated rich brand assets.

looking to the future, with good market operation, Caramel Group will walk out of a characteristic and accord with the demands of the market brand road. Strive to develop new ideas, new breakthroughs in reform, management have new situation, the work of the new initiatives, and promote sound and rapid development of enterprises.